How

Working integratively with The Ford x MLSE partnerships experiential marketing team, I took charge of managing all social media accounts for The Ford FANatic, including Instagram, Twitter, and Facebook, ensuring consistent and engaging content on a weekly basis.

Transitioning it from a promotional giveaway page to a vibrant community, I cultivated a tight-knit online space where fans passionately engage with both the Leafs and Ford. Serving not only as the manager but also as the face of the brand, I spearheaded various initiatives including social media management, brand representation, photography, and speaking/hosting engagements, effectively elevating The Ford FANatic's online presence and fostering a loyal and enthusiastic following that will remember Ford for years to come.